Home builders are you blogging? You should be. In fact, whether you are a custom or production home builder with 1, 10, or 10,000 employees, all of you should be blogging! Why? Search engine optimization. It’s no longer a secret that online, fresh content is king. “Content” meaning articles, videos, podcasts, and text links which usher [...]
Marketing New Homes Offline
By
Multiply your efforts by marketing new home properties to local affinity and social groups. Individuals and companies that offer specialized services serve “niche markets” and usually well compensated; and usually at a premium price compared with those who attempt to be everything to everybody. The truth is, there are just too many different types of groups and the [...]
Google allows home buyers to exclude your website
By
Now home buyers can now tell Google which sites to show them search results from. According to Google, “The preferred sites feature lets you set your Google Web Search preferences so that your search results match your unique tastes and needs. Fill in the sites you rely on the most, and results from your preferred sites [...]
Information Sharing Builds New Home Sales
By
Let go of new home information Holding onto it can destroy the new home sales process… In the best selling book “Idea Virus,” Seth Godin likens the spread of information online, to the particles of an infectious virus. Note this is not just theory, but an observation of how effective messages move through the lines of digital communication. Information technology has [...]
Connect and Subscribe