Lance Sonka

New Home Sales Manager

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New Cure Being Tested for Home Builder Blues

By Lance Sonka

Social Networking on the Internet can help home builder’s struggling sales and marketing teams to rediscover the definition of “community building.”

This short video tutorial below, demonstrates how one start-up company in Houston, Texas that utilizes the new multimedia, social networking, video sharing Internet, known as WEB 2.0 Their aim is to help re-construct home builder marketing and advertising efforts by generating more home buyer and real estate professional interest, via an online multimedia new home classified sharing network called – the Specindex.

New Home Marketing Goes Social – Builder Sales Agent Gets Paid

By Lance Sonka

The results are in, and this is one title fight bet you don’t want to make!

There is a mounting showdown growing in the residential construction industry: Web 2.0 Technology vs. 20th Century Marketing. Unfortunately, most home builders haven’t a clue how much money and effort is being wasted on the latter of the two contenders. According to both the consumer, and real estate professional, the winner will be the competitor who gives the customer what they want the most – quick and easy access to new home information.

Traditional marketing methods (ie. billboards, newspapers, radio, & television) are quite expensive, and mostly ineffective in reaching a specific target market. Below you will find a “taste” of a new home marketing tool that is easy to use, virtually cost free, and was created from start to finish in about 30 minutes…

Could this be the future of New Home Marketing? Yes!


Click to see Example

(Editor’s update 05.25.07; I sold 3 homes using this one video after initial phone contact with different out of town home buyers unfamiliar with my market. Web 2.0 works for me – how about you?)