CEO discusses new Spec Homes pricing strategy.  SpecHomes.com entered the Home Builder Internet Advertising scene with a great brand, and a new take on an established product offering. But a few months later, began feeling unsatisifed with the initial response received within the building industry. “It just wasn’t enough, we really wanted to make an impact.” Says [...]

Editor's note: Specindex.com NOW SpecHomes.com SpecHomes.com is excited for you to join us at our new Spec Homes Blog Finally! Somebody is getting the right idea about the future of New Home Marketing… We are pleased to discover that there are other Housing Industry related "Web 2.0" pioneers that are blazing forward to embrace the new, [...]

Technology and Gadgetry can help free up your time as a New Home Sales Agent, but nothing can replace the tested experience of first hand, shared knowledge. It is important for new home sales and marketing professionals to stay fresh and sharp when it comes to the delivery of selling presentations. Mental stamina, endurance, and [...]

In a recent spoof dedicated to the hurting Home Building Industry; I delivered a video advertisement disguised as a public service announcement decrying a cure for all of our housing woes. I use the word "our," because like most of you, I too am a home building professional working harder after the bust. I have [...]

It's all over the news – Home Builders everywhere are hurting! Overall, residential construction stock values are down, most home builders are itching to sell their swollen inventory of newly constructed homes, and home buyer sentiment is way down. As foretold in a previous post, "The Cure for Home Builder Blues;" a new start up [...]