Home builders are you blogging? You should be. In fact, whether you are a custom or production home builder with 1, 10, or 10,000 employees, all of you should be blogging! Why? Search engine optimization. It’s no longer a secret that online, fresh content is king. “Content” meaning articles, videos, podcasts, and text links which usher [...]
Google allows home buyers to exclude your website
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Now home buyers can now tell Google which sites to show them search results from. According to Google, “The preferred sites feature lets you set your Google Web Search preferences so that your search results match your unique tastes and needs. Fill in the sites you rely on the most, and results from your preferred sites [...]
New Home Construction Data
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Just in cased you missed it, here is the latest US Census Bureau Release for New Home Construction Data. Home buyer sentiment certainly has changed for the home building industry - same period year-over-year… What are you and your organization doing to help shore the loss of new home sales? Leave a comment below to continue this professional discussion… [...]
New Home Sales with Online Classifieds
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Property buyers who shop online are usually searching for specific information, targeted to a specific local search area. Effective new home advertising on the Internet is more than combining your builder’s inventory home information with a few a pictures and submitting them to the classified websites. Here are a couple of tips to help get your [...]
New Home Marketing Begins with Trust
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Our home building industry today is mostly unaware of the “power shift” that web technology has created in the minds of our home buying prospects. Recent software developments and the implementation of fast, real time communication has decreased the resistance of new home information flow to the consumer; while increasing the speed and efficiency by which the same information is [...]
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