New Home Sales Manager
Let go of new home information Holding onto it can destroy the new home sales process… In the best selling book “Idea Virus,” Seth Godin likens the spread of information online, to the particles of an infectious virus. Note this is not just theory, but an observation of how effective messages move through the lines of digital communication. Information technology has [...]
Just in cased you missed it, here is the latest US Census Bureau Release for New Home Construction Data. Home buyer sentiment certainly has changed for the home building industry - same period year-over-year… What are you and your organization doing to help shore the loss of new home sales? Leave a comment below to continue this professional discussion… [...]
New home marketing, social media, plus shared info, equals trust. On the Internet, perception of trust initiates a buying relationship. That relationship can then be leveraged to influence a favorable buying decision. The sales cycle continues with the informed buyer leveraging relationships with other information seekers, thereby potentially influencing another favorable buying decision. New Home Marketing 2.0 is [...]
Our home building industry today is mostly unaware of the “power shift” that web technology has created in the minds of our home buying prospects. Recent software developments and the implementation of fast, real time communication has decreased the resistance of new home information flow to the consumer; while increasing the speed and efficiency by which the same information is [...]
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