We have been busy with all of the recent Specindex New Home Marketing 2.0 Updates – but wanted to share with you the passion behind our need to re-invent the "Home Builder Marketing Wheel".
Here is a video I found on Youtube that demonstrates how many new home buying prospects might feel about the current "Carnival of New Construction Home Buying Incentives," being offered by home builders to reduce swollen spec home inventory lists:
Listen to the "angst and sarcasm" in the content creators voice…
This consumer driven, self-made editorial refers to the Houston Housing Market – one of the strongest residential construction markets currently remaining in the United States. The points made by the creator of the video commentary may not reflect what is going on in the minds of your prospects today – but what about tomorrow?
Not long ago, I posted an article on the Effectiveness of Current Home Builder Marketing, in which a few serious questions were asked to the residential construction industry.
What if your prospects are not buying their new home from you because of your home selling tactics?
Is it possible that your target market has grown up – beyond the reach of cheesy buyer incentives and false bottom feature promotions?
Editor's note: Specindex.com NOW SpecHomes.com