If content is king, then comments are queen.
Commenting usually follows an active conversation, and are a good sign that both the writer and reader are connecting.
Feel like you’re not getting the royal results that your copy-writing effort deserves?
Master these 6 simple steps, and you will begin to attract more comments on your content.
1. Allow comments @ your site
Now this might seem obvious, but in order to get comments, you have to make it easy for readers to leave them.
- Do not require your audience to log in or create an account to leave a comment.
- Spread the [no follow] link love by allowing readers to share their name and web address.
To many readers, there is nothing more frustrating than wanting to join the discussion only to discover that comments have been disabled. Allow comments on if anything – to listen to your readers’ feedback.
2. Ask readers to comment on your posts
Nobody is going to show up for a dinner party at your house… unless you invite them first. On that same note, no one will likely comment on your blog posts until you ask them to.
Try ending each article with an interesting question, or invitation to connect.
3. Reply to comments
Good stewardship means taking care of what has been given to you. Most bloggers put forth a ton of effort into creating good quality content for their site, yet make the mistake of thinking they are through once they press publish.
Tip: Reading others comments about your written ideas will help you “take a walk in their shoes.”
(You may get some ideas for new blog posts too.)
4. Publishing is just the beginning
Expect to elicit a specific response from your blog’s readership, then respond in kind.
Tip: always save a smidgen of detail from your recent expose’ to share with the first lucky commenter on your post.
5. Moderate Comments wisely
The truth is, not everyone that leaves a comment on your site will be of similar spirit. Some scoundrels will lie, cheat and steal to promote themselves or their nefarious wares in front of your audience.
Don’t be lax with known comment spam! Losing comment buddies will be noticed by other readers, and could cause a death spiral in your audience’ attention.
6. Leave comments on other blogs
At times the digital world can be cruel, yet forgiving…
There is a gold mine of opportunity found networking with others online. One of the best things I ever did to increase the comments on my own blogs, was to read and leave comments on the thoughts shared by others with similar interest.
Bonus tip #7, and probably the most important step of how-to earn more comments on your site:
This last step may seem trite, but you have to say something interesting to get reader feedback. Remember if “content is king, then comments are…”
Do YOU have any blog commenting tips or advice?
Leave a comment and let’s keep the discussion going…