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Home Builder Advertising

August 27, 2008 By Lance Sonka

“Feature your Inventory Homes on SpecHomes.com and drive an overwhelming response from active home buyers on the internet!”

home builder advertisingA Featured SpecHomes.com listing will appear in some of the most prominent sections of the site as well as appearing highlighted in our inventory home search results. Your featured listing will get premium visibility and increase the audience for your ready to move spec homes. The more prospects that see your inventory homes, the better chance you have of finding a buyer.

What are the Key Benefits?

  • High Visibility. Featured Inventory Homes are highlighted in the Search and on other content pages. This increases the chance of your listings getting noticed by active and passive property seekers.
  • More Click-Through. Your listing will get more detailed views from Real Estate Professionals by being a featured listing on SpecHomes.com!
  • More Exposure. Call more attention to your inventory house listing, your organization, and your opportunities by going featured, and take advantage of extra spec home web traffic through our online distribution partners.

How Does SpecHomes.com Syndication Work?

“Behind the scenes, we distribute your listings via automated XML feeds to major internet classified and search engine destinations such as:

Google Base, Oodle, Vast, Backpage, Propsmart, Edgeio, Lycos, Zillow, Trulia, Local.com, FeedBurner, and many more…

(We also supply automated notification of new page contents to Yahoo, Google, & MSN daily!)

In order for your spec home inventory to appear as a featured SpecHomes.com listing, you must first submit your data via your easy to use account control panel. Once your spec home ad is live, it will be rotated throughout the site with other featured listings in your local region or area.

“Syndication is a term we use to define the most unique part of our service.”

Basically you create your spec home listings once on SpecHomes.com via our easy to use control panel, and we do all the heavy lifting behind the scenes of sending your classified listing information to other high traffic websites. So you can potentially have dozens of websites advertising your inventory all across the internet!

SpecHomes.com consistently appears on the first page of search results for hundreds of keywords and search terms related to:

Spec homes, inventory homes, home builder inventory, new home community, and home builder directory on Google, Yahoo!, MSN, AOL, and many others as well!

These FREE Extra Features make you Local Internet Marketing Experts!

•         Create and submit new home community events relative to your new homes and communities for free to our online New Home Community Events Calendar – perfect for extra exposure online!

•         Find out what the competition is up to – sign up for free automated email alerts in your area! When another home builder posts a listing in your city, will send you a notification to check out their offerings.

And We Never…

•         Sell, Rent, or Share your confidential information!

•         Charge you for individual leads. Your listings = Your customers!

We want you to dominate your local marketing area on the internet and we provide you the latest tools available on the internet today to do just that.

Contact Us Today!

Filed Under: Home Builders, How-to, Marketing, Sales Tagged With: , ,

A Glimpse of Model Home Tour Technology of Tomorrow

June 9, 2007 By Lance Sonka

In a previous blog post, I mentioned the lack of innovation that most modern day home builders put into thier marketing efforts. Many of the same dry techniques have been used for decades, and by just about everyone else.

With the development of the Specindex site I have been extremely busy as of late, and almost forgot about that blog post. Then, sometime last week I came across this video at youtube; I paused for a moment to imagine the future of new home marketing.

Enjoy this entertaining peek at the intersection of New Home Marketing, and Technology Drive…

After watching this short demonstration of Jeff Han’s new Perceptive Pixel technology being perfected by Adobe, leave a comment with your ideas on how something like this can be used in your local home builder’s model home?

Filed Under: How-to, Marketing, Sales Tagged With: , , ,

Internet Video Advertising statistics from the Pros that Know

June 5, 2007 By Lance Sonka

In response to the multitude of questions regarding my recent post, “How To get Home Buyers from the Internet to your Model Doorstep,” I decided to do a follow up post with more statistical and trend information. Below you will find links to relevant websites that will help to increase awareness and understanding regarding this phenomenom.

(Keep in mind that this information can be applied to any real estate, home building, mortgage related product field or service.)

For those of us interested in learning more about the immense Internet video advertising opportunity:

http://www.doubleclick.com/us/knowledge_central/research/advertising/

For those of us that want to know why and how Internet video can boost search engine exposure:

http://searchengineland.com/070516-143312.php

If you are a home builder who is absolutely lost in what this post is talking about, start here:

http://www.specindexblog.com/new_home_marketing/2007/05/new_book_browse.html

Here is the search results page from Google that was talked about in the comment section of the previous post:

new homes in atascocita google snag

“Multimedia Marketing for Home Builders.” The Specindex is theself-service, automated, online Home Builder marketplace, where New Home Sales and Marketing experts socially network with Real Estate professionals to increase their new home sales.

Filed Under: How-to, Marketing, Reviews, Sales Tagged With: ,

Home Builders Lack Sales, Marketing, and Service Innovation

May 31, 2007 By Lance Sonka

Fierce competition in most developing residential construction markets today mean that the main differences between “Brand A Builder” and “Brand B Builder” are the colors, textures, and fabrics that the designers choose to decorate the interiors of the model homes.

Watch this early adoption of home builder marketing from the post depression era of 1930′s America; pay attention to the tactics employed by the contractor’s advertising firm to draw prospects to the closing table.

“Model Home Mania” still seems to be the staple of many modern day home builder’s marketing diet. While a live demonstration of the product is an essential component to successfully generating new home sales, it is not necessarily an “absolute” to the prospect’s buying decision. Not much has changed in the approach that home builders have employed in marketing new homes in the past 75 years. Fear, furniture, and fancy financing remain the “soup de jour” for most new home marketers today.

Buyer promotions and builder incentives are also popular new home marketing tools where there are relatively few differences being offered between today’s builders. Unfortunately, all those fancy financing terms and deep discounts, usually benefit the sell-sell-seller more than the doe-eyed buyer. Today’s new home buyer may not know this, but tomorrow’s new home prospects will. Pending regulation and investigation into the nation’s “housing bubble,” will likely result in an increase in public awareness about the practices of residential construction companies and their peers.

Some industry analysts predict that there will be a long, slow, climb back to the building highs seen during the previous five or six years building boom. (In case there are still some skeptics to this developing fact, check the current stock valuations of some of the nation’s top home builders.)

So what then can a home builder do to set themselves apart from the pack?

There remains that hardly acknowledged, and often under used form of marketing called “word of mouth advertising,” aka the old fashioned “you did a good job” customer referral. (Today we call this new phenomenon “Social Marketing” or Web 2.0.) Whatever you call it, the home building industry must change it’s approach to the consumer or we might as well be marketing cassette tapes or bomb shelters.

Filed Under: Home Builders, Marketing, Sales Tagged With: ,

New Home Marketing Goes Social – Builder Sales Agent Gets Paid

May 28, 2007 By Lance Sonka

The results are in, and this is one title fight bet you don’t want to make!

There is a mounting showdown growing in the residential construction industry: Web 2.0 Technology vs. 20th Century Marketing. Unfortunately, most home builders haven’t a clue how much money and effort is being wasted on the latter of the two contenders. According to both the consumer, and real estate professional, the winner will be the competitor who gives the customer what they want the most – quick and easy access to new home information.

Traditional marketing methods (ie. billboards, newspapers, radio, & television) are quite expensive, and mostly ineffective in reaching a specific target market. Below you will find a “taste” of a new home marketing tool that is easy to use, virtually cost free, and was created from start to finish in about 30 minutes…

Could this be the future of New Home Marketing? Yes!


Click to see Example

(Editor’s update 05.25.07; I sold 3 homes using this one video after initial phone contact with different out of town home buyers unfamiliar with my market. Web 2.0 works for me – how about you?)

Filed Under: Marketing, Social Media Tagged With: ,