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		<title>Home Builder Advertising</title>
		<link>http://lancesonka.com/2008/home-builder-advertising/</link>
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		<pubDate>Wed, 27 Aug 2008 12:42:42 +0000</pubDate>
		<dc:creator>Lance Sonka</dc:creator>
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		<description><![CDATA[&#8220;Feature your Inventory Homes on SpecHomes.com and drive an overwhelming response from active home buyers on the internet!&#8221; A Featured SpecHomes.com listing will appear in some of the most prominent sections of the site as well as appearing highlighted in our inventory home search results. Your featured listing will get premium visibility and increase the audience for your [...]]]></description>
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		<title>A Glimpse of Model Home Tour Technology of Tomorrow</title>
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		<pubDate>Sat, 09 Jun 2007 20:29:44 +0000</pubDate>
		<dc:creator>Lance Sonka</dc:creator>
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		<description><![CDATA[In a previous blog post, I mentioned the lack of innovation that most modern day home builders put into thier marketing efforts. Many of the same dry techniques have been used for decades, and by just about everyone else. With the development of the Specindex site I have been extremely busy as of late, and [...]]]></description>
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		<title>Internet Video Advertising statistics from the Pros that Know</title>
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		<pubDate>Tue, 05 Jun 2007 16:25:40 +0000</pubDate>
		<dc:creator>Lance Sonka</dc:creator>
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		<description><![CDATA[In response to the multitude of questions regarding my recent post, &#8220;How To get Home Buyers from the Internet to your Model Doorstep,&#8221; I decided to do a follow up post with more statistical and trend information. Below you will find links to relevant websites that will help to increase awareness and understanding regarding this [...]]]></description>
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		<title>Home Builders Lack Sales, Marketing, and Service Innovation</title>
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		<pubDate>Thu, 31 May 2007 23:27:28 +0000</pubDate>
		<dc:creator>Lance Sonka</dc:creator>
				<category><![CDATA[Home Builders]]></category>
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		<description><![CDATA[Fierce competition in most developing residential construction markets today mean that the main differences between &#8220;Brand A Builder&#8221; and &#8220;Brand B Builder&#8221; are the colors, textures, and fabrics that the designers choose to decorate the interiors of the model homes. Watch this early adoption of home builder marketing from the post depression era of 1930&#8242;s [...]]]></description>
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		<title>New Home Marketing Goes Social &#8211; Builder Sales Agent Gets Paid</title>
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		<pubDate>Mon, 28 May 2007 16:19:39 +0000</pubDate>
		<dc:creator>Lance Sonka</dc:creator>
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		<description><![CDATA[The results are in, and this is one title fight bet you don&#8217;t want to make! There is a mounting showdown growing in the residential construction industry: Web 2.0 Technology vs. 20th Century Marketing. Unfortunately, most home builders haven&#8217;t a clue how much money and effort is being wasted on the latter of the two [...]]]></description>
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