Marketing New Homes Online

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New home marketing, social media, plus shared info, equals trust. On the Internet, perception of trust initiates a buying relationship. That relationship can then be leveraged to influence a favorable buying decision. The sales cycle continues with the informed buyer leveraging relationships with other information seekers, thereby potentially influencing another favorable buying decision. New Home Marketing 2.0 is [...]

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New Home Marketing Begins with Trust

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Our home building industry today is mostly unaware of the “power shift” that web technology has created in the minds of our home buying prospects. Recent software developments and the implementation of fast, real time communication has decreased the resistance of new home information flow to the consumer; while increasing the speed and efficiency by which the same information is [...]

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A Glimpse of Model Home Tour Technology of Tomorrow

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In a previous blog post, I mentioned the lack of innovation that most modern day home builders put into thier marketing efforts. Many of the same dry techniques have been used for decades, and by just about everyone else. With the development of the Specindex site I have been extremely busy as of late, and [...]

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Read About the Future of Real Estate Marketing

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I found a fantastic real estate marketing blog called the Future of Real Estate Marketing. The author of this innovative blog is Joel Burslem. I think that his news and views about the state of the housing market with regards to marketing and technology in real estate is important enough to share it with our blog readers. [...]

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