New home marketing: social media + shared info = trust.

1. On the Internet, perception of trust initiates a buying relationship.
2. That relationship can then be leveraged to influence a favorable buying decision.
3. The sales cycle continues with the informed buyer leveraging relationships with other information seekers, thereby potentially influencing another favorable buying decision.
4. New Home Marketing 2.0 is the resulting outcome from the trust built with shared knowledge.

New Home Buyers desperately need information about the homes that you sell.

The closer that the new home buying prospect gets to the information they seek, the faster they travel through the sales cycle.

Additionally, the less information received by home buying prospects will equate to a longer buying decision.

All efforts must be made by home builders to remove obstacles and informational road blocks between home buyers and the info they need to make a favorable home buying decision.

If the desired information found at the “core” of the buying decision is found to be accurate and true (regardless of profit to the seller) the decision to purchase your product has already been made… justified by the shared knowledge found.