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Lance Sonka

New Home Sales Manager

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Marketing New Homes Online

By Lance Sonka

marketing new homes online

New home marketing: social media + shared info = trust.

  1. On the Internet, perception of trust initiates a buying relationship.
  2. That relationship can then be leveraged to influence a favorable buying decision.
  3. The sales cycle continues with the informed buyer leveraging relationships with other information seekers, thereby potentially influencing another favorable buying decision.
  4. New Home Marketing 2.0 is the resulting outcome from the trust built with shared knowledge.

New Home Buyers desperately need information about the homes that you sell.

The closer that the new home buying prospect gets to the information they seek, the faster they travel through the sales cycle.

Additionally, the less information received by home buying prospects will equate to a longer buying decision.

All efforts must be made by home builders to remove obstacles and informational road blocks between home buyers and the info they need to make a favorable home buying decision.

If the desired information found at the “core” of the buying decision is found to be accurate and true (regardless of profit to the seller) the decision to purchase your product has already been made… justified by the shared knowledge found.

Filed Under: marketing Tagged With: new home marketing

New Home Marketing Begins with Trust

By Lance Sonka

new home marketing trust

Our home building industry today is mostly unaware of the “power shift” that web technology has created in the minds of our home buying prospects.

Recent software developments and the implementation of fast, real time communication has decreased the resistance of new home information flow to the consumer.

We should build a new distribution platform to harness the power of web technology and learn how to profit fairly from it.

Let’s create a new image of the home building industry, one that matches the desire of the modern new home consumer.

Let’s take action now, loving the fight back to the lines.

The golden rule for successful business has always been – give customers what they want, and make a profit by it.

Do you know what your customer wants?

Filed Under: home builders, marketing, reviews, sales Tagged With: construction, new home marketing, new home sales

A Glimpse of Model Home Tour Technology of Tomorrow

By Lance Sonka

In a previous blog post, I mentioned the lack of innovation that most modern day home builders put into thier marketing efforts. Many of the same dry techniques have been used for decades, and by just about everyone else.

With the development of the Specindex site I have been extremely busy as of late, and almost forgot about that blog post. Then, sometime last week I came across this video at youtube; I paused for a moment to imagine the future of new home marketing.

Enjoy this entertaining peek at the intersection of New Home Marketing, and Technology Drive…

After watching this short demonstration of Jeff Han’s new Perceptive Pixel technology being perfected by Adobe, leave a comment with your ideas on how something like this can be used in your local home builder’s model home?

Filed Under: marketing, reviews Tagged With: advertising, new home marketing, new home sales

Read About the Future of Real Estate Marketing

By Lance Sonka

I found a fantastic real estate marketing blog called the Future of Real Estate Marketing.

The author of this innovative blog is Joel Burslem. I think that his news and views about the state of the housing market with regards to marketing and technology in real estate is important enough to share it with our blog readers. So today, I decided to add to him to our massive blog roll that was mentioned in a previous post “Get Your Favorite Home Building News Here.”

Joel Burslem, is a marketing communications professional that has recently taken the leap from Hight Tech and consumer public relations, into Real Estate marketing; heading up the marketing of Oregon’s largest independently owned real estate company.

His blog offers an interesting take on the future of marketing related to the housing sector, and does a great job of discovering new ideas, trends, companies, and the emerging technology our industry is unraveling.

You can learn more about Joel by reading a short interview of him here.

Or better still, learn something new about the Future of Real Estate Marketing today by visiting the blog that is sure to make him famous.

Filed Under: reviews Tagged With: new home marketing

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