A new home sales blog is an easy way to attract others with meaningful bits of new home and community information.
The new home sales professional today must take responsibility and action to market themselves and their new homes online.
New home sales blogging empowers agents to:
- Create a platform to raise community awareness, and self generate leads
- Curate photos, videos, and links to online resources that help the home buying process
- Share home info that illustrates a unique selling proposition offered by your home builder
The Original New Home Social Media
Blogging was the first (and still the best) form of social media for new home sales.
It turns out, that for a blog to be most effective at influencing others, it must nurture a vibrant virtual network of friends, fans, and followers.
- Friends are established relationships that are interested in your success and serve as an excellent referral base
- Fans are those whom may share like-minded dreams. Speak their heart’s language they are likely future prospects
- Followers 3rd parties (other pros) who benefit from knowing you and sharing the knowledge you have provided
Find networking opportunities with your existing online connections. There are likely similar professionals in your network who serve the same crowd with a complimentary service.
Pick Yourself and then Speak Up
Everyone loves a winner, and you can be seen as the local housing expert when you grab the attention of your customer at the precise moment they need you the most – a well written blog can help.
No need to make a sales pitch, if what you say is interesting, browsers will click through to investigate you.
Tend to others need for information first, without expectation of a quick return – there are no profitable short-cuts in blogging.
An easy way to join the conversation online is to leave comments on relevant community blogs.
- Connect with local professionals online to cross pollinate references and ideas
- Offer to trade knowledge and expertise for free with other professionals
As a new homes sales counselor, You shape lives every day by delivering a good quality dwelling to claim as home for someone in your new home community. No one knows more about the new homes in your area than you.
Direct the conversation online, and you will invariably lead your local home buyer right to your doorstep.
Once you’ve uncovered what your prospects want to read about – you’ll know exactly what info to share while blogging new homes.
What about you?
Share your new home sales blog thoughts below…