September 5, 2010

The U.S. Government is Doing IT, How About You? (Social Media)

The General Services Administration reached agreements with popular social media networks like Facebook and YouTube to allow agencies to use the service.

Previously, elements of the terms of these services blocked the government from using them.

So what’s a governement to do? us government and social media

The “agreements” resolve legal concerns and conditions having to do with liability, endorsements, advertisements, freedom of information, and governing law.

Other than the blog post with the video, there isn’t much to the page other than a few links to Whitehouse.gov and to Obama’s and Vice President Joe Biden’s MySpace pages, as well as a link to some playful White House photos. The whole page seems designed to humanize Obama and help younger voters relate to him.

There are no ads on the page, but if you click through to photos page, then you do get some ads. The ad beside this photo of the president running down a hallway with his daughter’s puppy says, “Pimp My Profile.”

Not very Presidential.

Hopefully, these pages will follow the same pattern as the administration’s other web efforts – they start out underwhelming, but improve eventually.

For example, the White House blog originally contained little more than repackaged press releases, but it has become chatty and conversational.

Meanwhile, until recently, the Recovery.gov site for learning about how the $787 billion stimulus package gets spent lacked any real data.

Privacy advocates’ biggest concern is that most social networks treat a government agency no differently than a former roommate. People might friend the White House on MySpace, for example, to indicate support for the president or to get messages about what the administration is doing.

In doing so, however, they are agreeing that every party photo, love poem, and wisecrack from a friends that appears on their profiles will be visible to White House Web masters.

And so far there are no guidelines that say whether those Webmasters might keep copies of any of personal information they see or send it to the government officials who could use it to get authorization to audit people’s taxes, keep them from boarding an airplane, tap their telephones or even arrest them.

In case you are wondering where your tax dollars are being spent these days via federal employees, here are a few places to visit online to learn more:

5 Daily Principles for New Home Sales Agents

As new home sales agents, we often find ourselves looking back on the “game-tape” of the events that were played out on life’s field that day.

At times we may be searching for answers, meaning, direction, and are left wondering, “Where did the day go? What did I forget to do? Could I have done more?” calendar check list

Today can seem like the same day, everyday, yet we play back the moments spent and time loss anyway…hoping, for a glimpse of a fresh start tomorrow.

There is an endless list of daily decisions that need to be made and acted upon in order for us to find inner peace and success; according to John Maxwell there are only twelve.

In his book “Today Matters,” leadership expert John Maxwell crystallizes a dozen key areas of life, that he guarantees will help any individual find fulfillment, purpose, and success each day of their life.

Known for his quick witted humor in the organizational and business leadership arena, he takes a more personal, reflective tone in scripting what could be known as one of his best books yet.

John begins by underlining the value of every single day; saying that “today can be a masterpiece…, or a disaster;” it all depends on the sum of decisions that we make each day.

The following paragraphs illustrate just a few out of the twelve key points found in the individual daily decisions outlined by Maxwell in “Today Matters.”

  • Today’s ATTITUDE gives Me Possibilities

Ever look in a mirror and not like what you see? Is your reflection involved in a hidden conspiracy to sabotage your self image?

Are you at conflict with what you believe about yourself?

Some people are old, and don’t act their age; some are overweight, and don’t care; others are beautiful, and haven’t a clue.

Your attitude is the reflection, of your perception of life. What you believe determines what you will see!

Beginning each morning with a positive mental outlook is crucial to realizing the impact that each day has in creating a healthy life.

  • Today’s PRIORITIES Gives Me Focus

Allowing outside circumstances and events to dictate the path and destination of life is frustrating and dangerous. Prioritizing each activity, everyday ensures you a maximum return on time and energy.

Imagine waking up every morning with a list of 100 places to stop on your way to work. Most likely many of those detours would keep you from making it to your job on time, and keep you from doing what you know needs to be done.

Half way down the list, the pit in your stomach spells out the potential loss of your job, so you disregard the rest of the itinerary and rush to work. But it’s too late, the damage is done – your boss doesn’t understand.

Not having a clear impression of what is important to you personally in life is just about the same thing… going somewhere but, not getting to where you want to be.

  • Today’s HEALTH Gives Me Strength

If you feel like you are moving a lot slower than you use to, it’s probably not the fact that your birthday is next week. Really!

Medical studies, one after another prove that it is the lack of physical activity in human life that degrades our bodies, not necessarily our age.

In modern society it is readily declared that the right attitude to have in our careers is “work smarter, not harder.” Time will prove however, that this is a fallible viewpoint.

We should be aiming to, “work harder and smarter!” Our physical bodies need to be challenged consistently. You have heard that a “chain is only as strong as its weakest link,” so it goes with us.

Every detail to maintaining a healthy spirit, soul, and body will add value to our life experiences each day.

  • Today’s FAMILY Gives Me Stability

Physically, the muscles in the abdomen are the most important group of muscles in our body.

From our mid-section you can trace an unbreakable fiber of muscle tissue to each one of our other 560+ muscle groups.

Intricately woven, this network of different muscles combine and work together, to promote physical movement throughout our body.

In our lives, the role of our family and its members, demonstrate a similar relationship between society and our self.

The “bread basket” of personal peace and fulfillment is found in a life patterned by love and interdependence with others.

Developing healthy relationships with those that are closest to us give us strength to fulfill our potential daily.

  • Today’s THINKING Gives Me an Advantage

For most of us, thinking is something we do not do enough of.

It used to be, that men and women were praised for the gift of being able to pull thoughts out of other’s minds. In contrast however, today’s society rewards those who are able to incorporate their own thoughts into another mind.

We should think more about thinking.

Weighing out our options in fore sight, allows us the freedom to be able to choose our own destiny.

This incredible tool is powerful in that it provides us with the opportunity to concisely and effectively communicate our goals, desires, needs, and position in life to others around us.

Today, amidst everything else, is a new chance to get it right… even this morning’s troubles have already been spent, paid in full, with no option for a refund!

Benjamin Franklin was quoted as saying, “One today is worth two tomorrows; what I am to be, I am now becoming.”

There is no better ailment for days gone by and no fonder cure for days to come, than making good decisions today.

Take time to evaluate, and become familiar with what is really important in life, and don’t hold back in living it out.

Do this daily and discover truly that TODAY MATTERS MOST!

Wisdom for New Home Sales

A few years ago, I was driving to a friend’s new home for the first time.

Jamane Williams and his wife Alecia, were first time home buyers in a freshly built new home community not far from where I grew up in Houston, Texas.

He called me with great excitement and enthusiasm for the new home that they had just purchased, and I gladly accepted his invitation to visit.

new home salesHe had given great directions on how to get to his new home, but somehow I managed to get lost along the way.

Row after row of neatly combed, and recently built streets led me to what I thought was a dead end.

However, the developer of this new home community must have had me in mind when designing this subdivison because at the end of every road was a turning circle (in Texas we call them cul-de-sac’s.)

Feeling lost and with no foreseeable alternative to continue forward, I had no choice but to turn the wheel, hug the curb, and back-track my way down the same street to where I began…

Web 2.0 and social media platforms have drastically changed the way online buyers are shopping for everything, including your new homes.  

Have you met potential home buyers halfway by changing your own approach to sales and marketing?

Mr. or Mrs. New Home Sales Agent: if you feel lost, or the road that you’re on looks like it might be a dead end… take heart, you may not need to change roads, just direction.

In essence, many home builders have reached the dead-end of “new home sales street.”

Fear not, as this challenging market is actually a turning circle that will allow our industry turn the wheel, hug the curb, and start a new direction with new home sales marketing efforts.

 P.S. I eventually made it to my friend’s new house…

Home Builder Advertising

“Feature your Inventory Homes on SpecHomes.com and drive an overwhelming response from active home buyers on the internet!”

home builder advertisingA Featured SpecHomes.com listing will appear in some of the most prominent sections of the site as well as appearing highlighted in our inventory home search results. Your featured listing will get premium visibility and increase the audience for your ready to move spec homes. The more prospects that see your inventory homes, the better chance you have of finding a buyer.

What are the Key Benefits?

  • High Visibility. Featured Inventory Homes are highlighted in the Search and on other content pages. This increases the chance of your listings getting noticed by active and passive property seekers.
  • More Click-Through. Your listing will get more detailed views from Real Estate Professionals by being a featured listing on SpecHomes.com!
  • More Exposure. Call more attention to your inventory house listing, your organization, and your opportunities by going featured, and take advantage of extra spec home web traffic through our online distribution partners.

How Does SpecHomes.com Syndication Work?

“Behind the scenes, we distribute your listings via automated XML feeds to major internet classified and search engine destinations such as:

Google Base, Oodle, Vast, Backpage, Propsmart, Edgeio, Lycos, Zillow, Trulia, Local.com, FeedBurner, and many more…

(We also supply automated notification of new page contents to Yahoo, Google, & MSN daily!)

In order for your spec home inventory to appear as a featured SpecHomes.com listing, you must first submit your data via your easy to use account control panel. Once your spec home ad is live, it will be rotated throughout the site with other featured listings in your local region or area.

“Syndication is a term we use to define the most unique part of our service.”

Basically you create your spec home listings once on SpecHomes.com via our easy to use control panel, and we do all the heavy lifting behind the scenes of sending your classified listing information to other high traffic websites. So you can potentially have dozens of websites advertising your inventory all across the internet!

SpecHomes.com consistently appears on the first page of search results for hundreds of keywords and search terms related to:

Spec homes, inventory homes, home builder inventory, new home community, and home builder directory on Google, Yahoo!, MSN, AOL, and many others as well!

These FREE Extra Features make you Local Internet Marketing Experts!

•         Create and submit new home community events relative to your new homes and communities for free to our online New Home Community Events Calendar – perfect for extra exposure online!

•         Find out what the competition is up to – sign up for free automated email alerts in your area! When another home builder posts a listing in your city, will send you a notification to check out their offerings.

And We Never…

•         Sell, Rent, or Share your confidential information!

•         Charge you for individual leads. Your listings = Your customers!

We want you to dominate your local marketing area on the internet and we provide you the latest tools available on the internet today to do just that.

Contact Us Today!

Six Secrets Every Home Builder Should Know about Websites

According to a recent study conducted by the National Home Builders Association, more than 80% of new home buyers start the home buying process on the Internet.

It seems that those statistics have yet to reach the advertising and marketing departments for a majority of the home building industry. See also, Home Builders Are You Blogging?

One Texas home builder however, seems to be getting the message loud and clear.

Tilson Homes has been building quality new homes on Texas land for over 75 years, and a quick peak at their website might foretell why many more prospective clients will consider them to build their new house in the future.

home builder website tilson

Here are the top six characteristics on how this home builder website effectively delivers the information that Internet prospects want; and how you can implement similar strategies with your online advertising:

1.  The main objective for most house hunters searching the Internet is to gather information that will help them make an informed buying decision.

An online sales counselor should be available 7 days a week during normal business hours to help answer prospective questions that are not covered in your online marketing literature.

2.  Customer interactivity does not have to be flashy to be an effective Internet advertising tool on home builders websites.

The ability to create a user account to store home search information will foster repeat visits to your website, and begins to incorporate a sense of customer attentiveness to your prospect’s personal needs and wants.

3.  It is suggested to formulate multiple access points for the main content of your website. Web marketing studies show that different web users respond to different visual stimuli.

Balancing graphic links with keyword rich text links can increase your website browsers ability to effectively navigate your floor plans and home offerings easier.

4.  A common complaint for many home builder websites is that there is not enough information regarding specific product and floor plan offerings.

Stop all heavy handed advertising techniques that impede a home buyers ability to gather information! Give them what they are coming to your website for new home information.

5.  Provide live pictures that actually demonstrate the product that you are offering to build.

A home builder only has to build a floor plan for client, to be able to re-use those images to sell to another. Most home buyers don’t want to imagine their future home, they want to see it.

6.  In case your website design team missed the mark on providing access to the easy to find information that your web clients are looking for…

Create a simple keyword rich, text-based site map navigation page that allows browsers un-tethered access to everything that your home building website offers.

This is the information age. Gone are the days of home builders and real estate professionals being the only segment of the population to posses knowledge regarding new housing and construction.

Just as the home building industry has implemented new technology, and techniques to speed up the construction process itself, the online home buyer has also discovered the power and freedom that well designed web technology brings.

Builders who take initiative with these simple, yet effective website marketing strategies will reap the rewards that transcend their core construction services, they will be sewing the seeds of future new home sales.