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	<title>Lance Sonka&#187; newhomemarketing</title>
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	<link>http://lancesonka.com</link>
	<description>New Home Sales Manager</description>
	<lastBuildDate>Wed, 25 Apr 2012 18:40:52 +0000</lastBuildDate>
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		<title>Marketing New Homes Offline</title>
		<link>http://lancesonka.com/2008/offline-marketing-new-homes/</link>
		<comments>http://lancesonka.com/2008/offline-marketing-new-homes/#comments</comments>
		<pubDate>Mon, 25 Feb 2008 23:00:37 +0000</pubDate>
		<dc:creator>Lance Sonka</dc:creator>
				<category><![CDATA[How-to]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[newhomemarketing]]></category>
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		<description><![CDATA[Multiply your efforts by marketing new home properties to local affinity and social groups. Individuals and companies that offer specialized services serve &#8220;niche markets&#8221; and usually well compensated; and usually at a premium price compared with those who attempt to be everything to everybody. The truth is, there are just too many different types of groups and the [...]]]></description>
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		<title>Google allows home buyers to exclude your website</title>
		<link>http://lancesonka.com/2008/google-allows-home-buyers-to-exclude-your-website/</link>
		<comments>http://lancesonka.com/2008/google-allows-home-buyers-to-exclude-your-website/#comments</comments>
		<pubDate>Fri, 25 Jan 2008 08:18:21 +0000</pubDate>
		<dc:creator>Lance Sonka</dc:creator>
				<category><![CDATA[How-to]]></category>
		<category><![CDATA[Marketing]]></category>
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		<category><![CDATA[newhomemarketing]]></category>

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		<description><![CDATA[Now home buyers can now tell Google which sites to show them search results from. According to Google, &#8220;The preferred sites feature lets you set your Google Web Search preferences so that your search results match your unique tastes and needs. Fill in the sites you rely on the most, and results from your preferred sites [...]]]></description>
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		<title>Information Sharing Builds New Home Sales</title>
		<link>http://lancesonka.com/2007/information-sharing-builds-new-home-sales/</link>
		<comments>http://lancesonka.com/2007/information-sharing-builds-new-home-sales/#comments</comments>
		<pubDate>Thu, 04 Oct 2007 01:27:01 +0000</pubDate>
		<dc:creator>Lance Sonka</dc:creator>
				<category><![CDATA[How-to]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[newhomemarketing]]></category>
		<category><![CDATA[newhomesales]]></category>

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		<description><![CDATA[Let go of new home information Holding onto it can destroy the new home sales process&#8230; In the best selling book &#8220;Idea Virus,&#8221; Seth Godin likens the spread of information online, to the particles of an infectious virus. Note this is not just theory, but an observation of how effective messages move through the lines of digital communication. Information technology has [...]]]></description>
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		<title>Selling Spec Homes with Social Media</title>
		<link>http://lancesonka.com/2007/selling-spec-homes-with-social-media/</link>
		<comments>http://lancesonka.com/2007/selling-spec-homes-with-social-media/#comments</comments>
		<pubDate>Fri, 28 Sep 2007 16:08:36 +0000</pubDate>
		<dc:creator>Lance Sonka</dc:creator>
				<category><![CDATA[How-to]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[newhomemarketing]]></category>
		<category><![CDATA[socialmedia]]></category>

		<guid isPermaLink="false">http://activerain.com/blogsview/219309/selling-spec-homes-with-web-2-0</guid>
		<description><![CDATA[Have you heard the term viral marketing? Chances are you have, but if you haven&#8217;t here is a good definition: Viral marketing is a term used to describe a message or information that spreads quickly, effectively, and contagiously through networks of friends, families, and third party relationships. Quickly &#8211; the viral message is usually passed on [...]]]></description>
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		<title>Internet Video Advertising statistics from the Pros that Know</title>
		<link>http://lancesonka.com/2007/internet-video-statistics-advertising/</link>
		<comments>http://lancesonka.com/2007/internet-video-statistics-advertising/#comments</comments>
		<pubDate>Tue, 05 Jun 2007 16:25:40 +0000</pubDate>
		<dc:creator>Lance Sonka</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[newhomemarketing]]></category>

		<guid isPermaLink="false">http://activerain.com/blogsview/116086/internet-video-advertising-statistics-from-the-pros-that-know</guid>
		<description><![CDATA[In response to the multitude of questions regarding my recent post, &#8220;How To get Home Buyers from the Internet to your Model Doorstep,&#8221; I decided to do a follow up post with more statistical and trend information. Below you will find links to relevant websites that will help to increase awareness and understanding regarding this [...]]]></description>
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		<title>How-To Get New Home Buyers from the Internet to Your Model Doorstep</title>
		<link>http://lancesonka.com/2007/how-to-get-new-home-buyers-from-internet-to-your-model/</link>
		<comments>http://lancesonka.com/2007/how-to-get-new-home-buyers-from-internet-to-your-model/#comments</comments>
		<pubDate>Tue, 05 Jun 2007 15:27:18 +0000</pubDate>
		<dc:creator>Lance Sonka</dc:creator>
				<category><![CDATA[Home Builders]]></category>
		<category><![CDATA[How-to]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[newhomemarketing]]></category>

		<guid isPermaLink="false">http://activerain.com/blogsview/116029/how-to-get-new-home-buyers-from-the-internet-to-your-model-doorstep</guid>
		<description><![CDATA[Editor&#39;s note: Specindex.com NOW SpecHomes.com SpecHomes.com is&#160;excited for you to join us at our new Spec Homes Blog Home Builders and New Home Sales Pros often ask how they can use the internet and the power of Web 2.0 to generate qualified prospects, and turn them into traffic to thier sales office. Here&#39;s an idea [...]]]></description>
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		<title>Home Builders Lack Sales, Marketing, and Service Innovation</title>
		<link>http://lancesonka.com/2007/home-builders-lack-sales-marketing-customer-service/</link>
		<comments>http://lancesonka.com/2007/home-builders-lack-sales-marketing-customer-service/#comments</comments>
		<pubDate>Thu, 31 May 2007 23:27:28 +0000</pubDate>
		<dc:creator>Lance Sonka</dc:creator>
				<category><![CDATA[Home Builders]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[newhomemarketing]]></category>

		<guid isPermaLink="false">http://activerain.com/blogsview/112634/home-builders-lack-sales-marketing-and-customer-service-innovation</guid>
		<description><![CDATA[Fierce competition in most developing residential construction markets today mean that the main differences between &#8220;Brand A Builder&#8221; and &#8220;Brand B Builder&#8221; are the colors, textures, and fabrics that the designers choose to decorate the interiors of the model homes. Watch this early adoption of home builder marketing from the post depression era of 1930&#8242;s [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>New Cure Being Tested for Home Builder Blues</title>
		<link>http://lancesonka.com/2007/new-cure-being-tested-for-home-builder-blues/</link>
		<comments>http://lancesonka.com/2007/new-cure-being-tested-for-home-builder-blues/#comments</comments>
		<pubDate>Tue, 29 May 2007 12:10:44 +0000</pubDate>
		<dc:creator>Lance Sonka</dc:creator>
				<category><![CDATA[Home Builders]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[newhomemarketing]]></category>
		<category><![CDATA[Reviews]]></category>
		<category><![CDATA[socialmedia]]></category>

		<guid isPermaLink="false">http://activerain.com/blogsview/110160/remarkable-new-cure-being-tested-for-home-builder-blues-</guid>
		<description><![CDATA[Social Networking on the Internet can help home builder&#8217;s struggling sales and marketing teams to rediscover the definition of &#8220;community building.&#8221; This short video tutorial below, demonstrates how one start-up company in Houston, Texas that utilizes the new multimedia, social networking, video sharing Internet, known as WEB 2.0 Their aim is to help re-construct home builder [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>New Home Marketing Goes Social &#8211; Builder Sales Agent Gets Paid</title>
		<link>http://lancesonka.com/2007/new-home-marketing-builder-sales-agent/</link>
		<comments>http://lancesonka.com/2007/new-home-marketing-builder-sales-agent/#comments</comments>
		<pubDate>Mon, 28 May 2007 16:19:39 +0000</pubDate>
		<dc:creator>Lance Sonka</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[newhomemarketing]]></category>

		<guid isPermaLink="false">http://activerain.com/blogsview/109474/new-and-improved-new-home-marketing-goes-2-0-builder-sales-agent-gets-paid</guid>
		<description><![CDATA[The results are in, and this is one title fight bet you don&#8217;t want to make! There is a mounting showdown growing in the residential construction industry: Web 2.0 Technology vs. 20th Century Marketing. Unfortunately, most home builders haven&#8217;t a clue how much money and effort is being wasted on the latter of the two [...]]]></description>
		<wfw:commentRss>http://lancesonka.com/2007/new-home-marketing-builder-sales-agent/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Read these Real Estate Blogs</title>
		<link>http://lancesonka.com/2007/read-these-real-estate-blogs/</link>
		<comments>http://lancesonka.com/2007/read-these-real-estate-blogs/#comments</comments>
		<pubDate>Mon, 26 Feb 2007 22:26:26 +0000</pubDate>
		<dc:creator>Lance Sonka</dc:creator>
				<category><![CDATA[Real Estate]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[newhomemarketing]]></category>

		<guid isPermaLink="false">http://activerain.com/blogsview/108341/real-estate-2-0-blog-reading-links</guid>
		<description><![CDATA[ActiveRain is a great online community growing rich with freshly produced, organic, real estate content. Unfortunately, not everyone has caught on to it&#8217;s simple and genius business relationship building concept just yet. If you have the &#8220;Real Estate 2.0 Reading Bug,&#8221; and are anxious to consume as much realty news as possible, try consulting some [...]]]></description>
		<wfw:commentRss>http://lancesonka.com/2007/read-these-real-estate-blogs/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Your New Favorite Home Building Industry News Reading Source Has Just Arrived</title>
		<link>http://lancesonka.com/2007/your-new-favorite-home-building-industry-news-reading-source-has-just-arrived/</link>
		<comments>http://lancesonka.com/2007/your-new-favorite-home-building-industry-news-reading-source-has-just-arrived/#comments</comments>
		<pubDate>Tue, 02 Jan 2007 01:44:24 +0000</pubDate>
		<dc:creator>Lance Sonka</dc:creator>
				<category><![CDATA[How-to]]></category>
		<category><![CDATA[Reviews]]></category>
		<category><![CDATA[homebuilding]]></category>
		<category><![CDATA[newhomemarketing]]></category>

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		<description><![CDATA[RSS and Feed Readers are a popular and effective combination of distributing information on the internet these days. Chances are you have utilized these technologies at your favorite website, and didn&#8217;t even realize it. In case you are not up to speed yet, here are some definitions to help you along: &#8220;RSS is a family [...]]]></description>
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