The U.S. Government is Doing IT, How About You? (Social Media)

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The General Services Administration reached agreements with popular social media networks like Facebook and YouTube to allow agencies to use the service. Previously, elements of the terms of these services blocked the government from using them. So what’s a governement to do? The “agreements” resolve legal concerns and conditions having to do with liability, endorsements, [...]

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Home Builder Blogs

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Home builders are you blogging? You should be. In fact, whether you are a custom or production home builder with 1, 10, or 10,000 employees, all of you should be blogging! Why? Search engine optimization. It’s no longer a secret that online, fresh content is king. “Content” meaning articles, videos, podcasts, and text links which usher [...]

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A Glimpse of Model Home Tour Technology of Tomorrow

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In a previous blog post, I mentioned the lack of innovation that most modern day home builders put into thier marketing efforts. Many of the same dry techniques have been used for decades, and by just about everyone else. With the development of the Specindex site I have been extremely busy as of late, and [...]

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Read About the Future of Real Estate Marketing

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I found a fantastic real estate marketing blog called the Future of Real Estate Marketing. The author of this innovative blog is Joel Burslem. I think that his news and views about the state of the housing market with regards to marketing and technology in real estate is important enough to share it with our blog readers. [...]

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Video: “Housing Bubble vs. Great Depression?”

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SpecHomes.com is excited for you to join us at our new Spec Homes Blog A photo and video list of quotes pairing prognosticators from the Great Depression against experts from the current Housing Bubble. (This home-made video found on YouTube, although interesting, may not accurately depict our views.) Editor’s Note: This video has been viewed presumably [...]

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