September 5, 2010

The U.S. Government is Doing IT, How About You? (Social Media)

The General Services Administration reached agreements with popular social media networks like Facebook and YouTube to allow agencies to use the service.

Previously, elements of the terms of these services blocked the government from using them.

So what’s a governement to do? us government and social media

The “agreements” resolve legal concerns and conditions having to do with liability, endorsements, advertisements, freedom of information, and governing law.

Other than the blog post with the video, there isn’t much to the page other than a few links to Whitehouse.gov and to Obama’s and Vice President Joe Biden’s MySpace pages, as well as a link to some playful White House photos. The whole page seems designed to humanize Obama and help younger voters relate to him.

There are no ads on the page, but if you click through to photos page, then you do get some ads. The ad beside this photo of the president running down a hallway with his daughter’s puppy says, “Pimp My Profile.”

Not very Presidential.

Hopefully, these pages will follow the same pattern as the administration’s other web efforts – they start out underwhelming, but improve eventually.

For example, the White House blog originally contained little more than repackaged press releases, but it has become chatty and conversational.

Meanwhile, until recently, the Recovery.gov site for learning about how the $787 billion stimulus package gets spent lacked any real data.

Privacy advocates’ biggest concern is that most social networks treat a government agency no differently than a former roommate. People might friend the White House on MySpace, for example, to indicate support for the president or to get messages about what the administration is doing.

In doing so, however, they are agreeing that every party photo, love poem, and wisecrack from a friends that appears on their profiles will be visible to White House Web masters.

And so far there are no guidelines that say whether those Webmasters might keep copies of any of personal information they see or send it to the government officials who could use it to get authorization to audit people’s taxes, keep them from boarding an airplane, tap their telephones or even arrest them.

In case you are wondering where your tax dollars are being spent these days via federal employees, here are a few places to visit online to learn more:

Wisdom for New Home Sales

A few years ago, I was driving to a friend’s new home for the first time.

Jamane Williams and his wife Alecia, were first time home buyers in a freshly built new home community not far from where I grew up in Houston, Texas.

He called me with great excitement and enthusiasm for the new home that they had just purchased, and I gladly accepted his invitation to visit.

new home salesHe had given great directions on how to get to his new home, but somehow I managed to get lost along the way.

Row after row of neatly combed, and recently built streets led me to what I thought was a dead end.

However, the developer of this new home community must have had me in mind when designing this subdivison because at the end of every road was a turning circle (in Texas we call them cul-de-sac’s.)

Feeling lost and with no foreseeable alternative to continue forward, I had no choice but to turn the wheel, hug the curb, and back-track my way down the same street to where I began…

Web 2.0 and social media platforms have drastically changed the way online buyers are shopping for everything, including your new homes.  

Have you met potential home buyers halfway by changing your own approach to sales and marketing?

Mr. or Mrs. New Home Sales Agent: if you feel lost, or the road that you’re on looks like it might be a dead end… take heart, you may not need to change roads, just direction.

In essence, many home builders have reached the dead-end of “new home sales street.”

Fear not, as this challenging market is actually a turning circle that will allow our industry turn the wheel, hug the curb, and start a new direction with new home sales marketing efforts.

 P.S. I eventually made it to my friend’s new house…

Home Builder Advertising

“Feature your Inventory Homes on SpecHomes.com and drive an overwhelming response from active home buyers on the internet!”

home builder advertisingA Featured SpecHomes.com listing will appear in some of the most prominent sections of the site as well as appearing highlighted in our inventory home search results. Your featured listing will get premium visibility and increase the audience for your ready to move spec homes. The more prospects that see your inventory homes, the better chance you have of finding a buyer.

What are the Key Benefits?

  • High Visibility. Featured Inventory Homes are highlighted in the Search and on other content pages. This increases the chance of your listings getting noticed by active and passive property seekers.
  • More Click-Through. Your listing will get more detailed views from Real Estate Professionals by being a featured listing on SpecHomes.com!
  • More Exposure. Call more attention to your inventory house listing, your organization, and your opportunities by going featured, and take advantage of extra spec home web traffic through our online distribution partners.

How Does SpecHomes.com Syndication Work?

“Behind the scenes, we distribute your listings via automated XML feeds to major internet classified and search engine destinations such as:

Google Base, Oodle, Vast, Backpage, Propsmart, Edgeio, Lycos, Zillow, Trulia, Local.com, FeedBurner, and many more…

(We also supply automated notification of new page contents to Yahoo, Google, & MSN daily!)

In order for your spec home inventory to appear as a featured SpecHomes.com listing, you must first submit your data via your easy to use account control panel. Once your spec home ad is live, it will be rotated throughout the site with other featured listings in your local region or area.

“Syndication is a term we use to define the most unique part of our service.”

Basically you create your spec home listings once on SpecHomes.com via our easy to use control panel, and we do all the heavy lifting behind the scenes of sending your classified listing information to other high traffic websites. So you can potentially have dozens of websites advertising your inventory all across the internet!

SpecHomes.com consistently appears on the first page of search results for hundreds of keywords and search terms related to:

Spec homes, inventory homes, home builder inventory, new home community, and home builder directory on Google, Yahoo!, MSN, AOL, and many others as well!

These FREE Extra Features make you Local Internet Marketing Experts!

•         Create and submit new home community events relative to your new homes and communities for free to our online New Home Community Events Calendar – perfect for extra exposure online!

•         Find out what the competition is up to – sign up for free automated email alerts in your area! When another home builder posts a listing in your city, will send you a notification to check out their offerings.

And We Never…

•         Sell, Rent, or Share your confidential information!

•         Charge you for individual leads. Your listings = Your customers!

We want you to dominate your local marketing area on the internet and we provide you the latest tools available on the internet today to do just that.

Contact Us Today!

Home Builder Blogs

Home builders are you blogging? You should be.

In fact, whether you are a custom or production home builder with 1, 10, or 10,000 employees, all of you should be blogging!

Why? Search engine optimization.

It’s no longer a secret that online, fresh content is king. “Content” meaning articles, videos, podcasts, and text links which usher viewers directly back to your product or service online.

In our case, new homes, the new home lifestyle and new home communities.home builder blog statistics 

When a web surfer does a search for a specific set of keywords on a popular search engine like Google, MSN, or Yahoo!, the search engines do their best to return relevant results for that specific set of keywords or search terms.

You’ve read the statistics right?

According to the National Association of Realtors, “86 percent of home buyers start their home search on the Internet; and 98 percent found the internet to be a useful tool in helping to decide which homes to inquire about in person.”

Eighty-six percent; that’s nearly 9 out of 10 new home buyers searching and sifting through literally billions of web pages, hoping to find you and your newly built homes.

Why not give them a hand?

Everyday home builders across the nation continue to wallow in extremely low consumer confidence. Where do you think that sentiment is being perpetually reinforced?

You got it, online directories, forums, news channels, professional and consumer blogs.

Take another look at the title of this new home marketing article: Home Builder Blogs

Type that exact phrase into any search engine and chances are you’ll find the same website at the top of the search results almost every time.

And unfortunately, it’s probably not your home builder website.

So what can you do to be found at the top of the search engine results? Start blogging.

There are many free blogging platforms online. For no more than you’d spend on a month of billboard advertising for a single new home community location, you could probably have a custom blog system integrated into your existing company website.

See you at the top of the search engine results page…

Selling Spec Homes with Social Media

Have you heard the term viral marketing?

Chances are you have, but if you haven’t here is a good definition: Viral marketing is a term used to describe a message or information that spreads quickly, effectively, and contagiously through networks of friends, families, and third party relationships.

  • Quickly – the viral message is usually passed on effortlessly, as in email, websites, or by word of mouth.
  • Effective – the same message (whether broad or specific) usually reaches the intended recipient because it originated from a “trusted” source, and it’s effects can be measured.
  • Contagious – well, you get the idea…

Something similar can said about our new housing economy that is developing in the United States.

Information should be fluid (like water at room temperature,) yet the new home information received by the public is being put under abnormal and unbalanced scrutiny at the hand of media networks. Because of low ratings, and loss of participation in traditional mediums of advertising – news sources turn to doom, gloom and scandal to garner attention.

While large media conglomerates are slowly trying to understand the new social media, they still revert to these old standards, even though they are rapidly losing effect. Instead of following money losing, failing business models – why not lead a following through the new medium of social information marketing?

In your industry, market area, and section of the world – aren’t you the expert?

Why not create your own media empire? Deliver your own message to your prospects.

Today, home buyers are being “pressured” by a one-sided argument that now is not a good time to buy a new house. Try as you may to deliver the opposite message, currently you do not have enough credibility with the home buying prospects to change their mind or perception.

Why? The message and information you provide is one sided to your benefit – and it shows! Every time home builders open their mouths, it is usually to blatently benefit themselves with the sale of a new home. Nobody wants to hear about you – they want to hear about things that interest them! 

Traditional media outlets generate revenue through advertising (which the value or cost of said revenue is relative to the attention by which the message attracts.) Usually, the message recipient does not always relate the two because “the sale” is usually not a direct byproduct of following through with the action that the advertisement requested.

Home Builders only generate revenue from the construction of homes, right?

Not so fast! Let’s get back to your media empire…

Today, cost effective web technology fused together with online communities, AKA “social media” allows any business – even home builders to create a dynamic, and compelling audience centered message that when delivered in a viral medium can nearly equal the effect of the traditional news outlets.

Stop being a pawn in the media giants game of doom and gloom that is aiding the destruction of your business.

Instead, take that budgeted money and start a conversation that new home prospects want to engage in! (And not one about yourself,) make it about them, and use social media to do it.