In a previous blog post, I mentioned the lack of innovation that most modern day home builders put into thier marketing efforts. Many of the same dry techniques have been used for decades, and by just about everyone else. With the development of the Specindex site I have been extremely busy as of ... » Learn More about A Glimpse of Model Home Tour Technology of Tomorrow
In response to the multitude of questions regarding my recent post, "How To get Home Buyers from the Internet to your Model Doorstep," I decided to do a follow up post with more statistical and trend information. Below you will find links to relevant websites that will help to increase awareness and ... » Learn More about Internet Video Advertising statistics from the Pros that Know
Editor's note: Specindex.com NOW SpecHomes.comSpecHomes.com is excited for you to join us at our new Spec Homes BlogHome Builders and New Home Sales Pros often ask how they can use the internet and the power of Web 2.0 to generate qualified prospects, and turn them into traffic to thier ... » Learn More about How-To Get New Home Buyers from the Internet to Your Model Doorstep
Still unsure how Web 2.0 technology will change real estate and home builder's marketing strategies? What if you could put your new home marketing message in the hands of nearly every adult in America - virtually free? It apperas one day soon - you will be able to. Bill Joll, CEO of On2 ... » Learn More about New Home Marketing Going Mobile?
Fierce competition in most developing residential construction markets today mean that the main differences between "Brand A Builder" and "Brand B Builder" are the colors, textures, and fabrics that the designers choose to decorate the interiors of the model homes. Watch this early adoption of home ... » Learn More about Home Builders Sales, Marketing, and Service Innovation