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Lance Sonka

New Home Sales Manager

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New Home Marketing Begins with Trust

By Lance Sonka

new home marketing trust

Our home building industry today is mostly unaware of the “power shift” that web technology has created in the minds of our home buying prospects. Recent software developments and the implementation of fast, real time communication has decreased the resistance of new home information flow to the consumer. We should build a new distribution platform to harness the power […]

Filed Under: home builders, marketing, reviews, sales Tagged With: construction, new home marketing, new home sales

How-To Get New Home Buyers from the Internet to Your Model Doorstep

By Lance Sonka

Editor's note: Specindex.com NOW SpecHomes.com SpecHomes.com is excited for you to join us at our new Spec Homes Blog Home Builders and New Home Sales Pros often ask how they can use the internet and the power of Web 2.0 to generate qualified prospects, and turn them into traffic to thier sales office. Here's an idea […]

Filed Under: home builders, marketing, sales

Home Builders Sales, Marketing, and Service Innovation

By Lance Sonka

Fierce competition in most developing residential construction markets today mean that the main differences between “Brand A Builder” and “Brand B Builder” are the colors, textures, and fabrics that the designers choose to decorate the interiors of the model homes. Watch this early adoption of home builder marketing from the post depression era of 1930’s […]

Filed Under: home builders, marketing, sales

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