Still unsure how Web 2.0 technology will change real estate and home builder’s marketing strategies?
What if you could put your new home marketing message in the hands of nearly every adult in America – virtually free? It apperas one day soon – you will be able to.
Bill Joll, CEO of On2 Technologies, announced his company has developed a video compression codec that will enable flash video to be optimized for mobile device video usage.
So, why do you care? According to Andy Plesser of Beet.TV, “The Flash video ecosystem has has become the most widely deployed platform for streaming video on the Web. Video sharing sites, news organizations, governments, institutions and many others use the platform. Most of Adobe’s installed base, some 80 percent, are using Flash 8 and/or 9.”
Basically, this means that if you can create video content, (let’s say, new home virtual tours) upload it to a free video sharing site on the Web – your multimedia content will have the opportunity to be viewed on hundreds of million cell phone and mobile device users.
What did you do to deserve this techno loving? Nothing. The real question is – what can you do with it? Tell me…