A few years ago, I was driving to a friend’s new home for the first time.
Jamane Williams and his wife Alecia, were first time home buyers in a freshly built new home community not far from where I grew up in Houston, Texas.
He called me with great excitement and enthusiasm for the new home that they had just purchased, and I gladly accepted his invitation to visit.
He had given great directions on how to get to his new home, but somehow I managed to get lost along the way.
Row after row of neatly combed, and recently built streets led me to what I thought was a dead end.
However, the developer of this new home community must have had me in mind when designing this subdivison because at the end of every road was a turning circle (in Texas we call them cul-de-sac’s.)
Feeling lost and with no foreseeable alternative to continue forward, I had no choice but to turn the wheel, hug the curb, and back-track my way down the same street to where I began…
Web 2.0 and social media platforms have drastically changed the way online buyers are shopping for everything, including your new homes.
Have you met potential home buyers halfway by changing your own approach to sales and marketing?
Mr. or Mrs. New Home Sales Agent: if you feel lost, or the road that you’re on looks like it might be a dead end… take heart, you may not need to change roads, just direction.
In essence, many home builders have reached the dead-end of “new home sales street.”
Fear not, as this challenging market is actually a turning circle that will allow our industry turn the wheel, hug the curb, and start a new direction with new home sales marketing efforts.
P.S. I eventually made it to my friend’s new house…